It is not about setting a goal; it is about commitment to the goal. There is a lot of research that says that companies that have lasted long had commitment to their goals. Goals should be huge, stretched and maybe even unreasonable and these need to be set with a 10x mentality. There is a story about the Spanish conquest of Mexico, where the commander told his men to “Burn the Boats” giving them no option but to either conquer or die. Visions should not fade in the light of day-to-day problems. Take your time setting your goals, but once done stay committed.