The power of persistence

Kumar Somayajilu

India

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Genuineness and persistence are important sales qualities for any sales person to gain trust from their customers

It is one of the largest well known IT organizations, belonging to one of the largest Indian conglomerates. They have a big #b2bsales team, which is the basic need for positioning our #salescoaching & #salestraining solutions. I got the details of this key decision maker and tried reaching out to him.


Like how we are all currently experiencing a situation where there are so many Marketing and spam calls, this person would have also felt the same and hence didn’t pick up my calls. After multiple attempts I was able to connect with him. Within the first 1 minute of the conversation, this person shut me completely saying that whatever solutions we are providing are delivered internally by their specialists. I kept telling how our solutions are different, but he was not in a position to give me any further time and told firmly that he might not need our services.


Oh my god. I have put so much of efforts and patiently waited for such a long time to connect with this person, but I was seeing the golden opportunity slipping slowly in front of my eyes.
Finally when I highlighted the importance of having an #externalsalespartner like us instead of relying upon only internal resources, he got convinced and gave me a calendarized meeting slot.
I prepared well for this #clientmeeting and was about to start the meeting. But this person interrupted and told his counterpart, “Before we start the meeting, I want to appreciate Kumar here. The #genuineness with which he approached me and the #persistence he displayed when I kept pushing him were the reasons why we are here now”.


I thanked him for his positive acknowledgement and that gave me a lot of energy where I could #structure and #orchestrate the meeting well. Of course, at the end of the meeting, I got the desired positive result and they became our #customer subsequently.


Genuineness and persistence are important sales qualities for any sales person to gain trust from their customers. Not only for sales, it applies to life in general. I always believe that #SalesSkillsAreLifeSkills.


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