Silent acts of persuasion.

Swetha Sitaraman

India

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Sales skills show up in our behaviour every day. Some are loud, some silent. Some are obvious, while others not so much

I have donated my hair twice so wigs can be made for cancer patients. It is a cause that is close to my heart. It is more personal than writing a cheque as you are sending a piece of yourself to a child or adult who have lost their hair to cancer. I then posted about my experience on social media. I shared the details that the Doctor in the Psycho-Oncology department told me about the dearth of wigs made with real human hair and how unaffordable it is for poor patients. I was overwhelmed with the love that friends, family and colleagues showed after reading my post. Many were inspired and wanted to donate too. Some were in their 20s, others in their 70s. A few sent me pictures of their new short hairstyles after donating. I was happy that I was able to inspire and influence others for a good cause.

Every day we indulge in acts where we have to Persuade, Influence, Negotiate or Storytell (PINS). Some are loud, some silent. Some are obvious, while others not so much. These are all ‘sales’ skills and it shows up in our behaviour. For as long as there have been people, there has been sales! No wonder it is said that #SalesSkillsAreLifeSkills #sales

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