I must say the change that we have seen is unimaginable. It has certainly made me a better person and a leader, simply because of the following:

On a Saturday when I was ruminating over my 36 member highly driven sales team, on instinct I reached out to all of them. I called them up and made it clear it was not business, but about them and their families. They were pleasantly surprised and opened up to me and shared so much of their interesting family happenings such as – the entry of a new-born, a wife pursuing higher studies, a parent’s illness and so much more. I did not leave it at that but wrote it all down and asked them about this regularly. This, I was told made my team delighted and cherished. So now, this is a campaign that I have launched for myself called the PPF – Put People First.

This mantra of PPF has helped me reframe CTC from ‘Cost To Company’ to ‘Clients, Teams and Company’. For example, if your client seeks a service that may not be profitable for your company then you need to balance it diplomatically without hindering neither the customer nor the company. Leaders are expected to do this balancing act. As the company grows bigger it becomes difficult to maintain the culture of the organization and it is in these little acts that a culture gets cascaded. Covid has shown us some amazing leadership. A business as usual would never have given us this opportunity to keep in mind the welfare of our teams.